Strategy

The latest innovations for demanding sectors

Today, Günter Apelt GmbH is an SME provider of components and modules for demanding sectors. Our success is founded upon innovative production methods, ongoing process improvements and continuous cost improvements. Internal and external analyses as well as a diagnosis by the trade association Space e.V. have prompted the executive management team and senior managers at Günter Apelt GmbH to engage in strategic positioning and realignment right across the business field of machining.

Use of the very latest production technologies

With high quality standards, the setting up and use of leading-edge production technologies and increasing digitalization of value-creating processes, we seek to develop Apelt over the next five years into a synonym for technological leadership in the machining sector. Long-term, stable relationships with our customers and suppliers as well as highly skilled and motivated employees are other important cornerstones of our corporate strategy, one based upon the principles of sustainable business.

We set ourselves demanding but realistic objectives and we manage and monitor our progress towards these with a comprehensive controlling system that tracks key performance indicators. We communicate all key measures, milestones and results to the entire workforce promptly.